Simon Baggs, CEO of L’Étape Australia by le Tour de France, today welcomed Snowy Hydro Limited as major sponsor of the first Tour de France event to be held in Australia.
The inaugural L’Étape Australia will be held in the Snowy Mountains on the 3rd December, bringing thousands of amateur cyclists to ride on 157km of closed roads, under race conditions.
There will be two challenging route options (The Race and The Ride), Sprint and King of the Mountain sections and genuine Tour de France Yellow, Polka Dot and Green jerseys to be won by both men and women.
Tour de France reigning champion Chris Froome will be onsite to hold clinics, share his knowledge in riding and racing with the amateurs, and he will ride in L’Étape Australia from the back of the pack to the front.
L’Étape Australia by le Tour de France will no doubt become one of the country’s premier amateur events in the years to come.
As part of its sponsorship, Snowy Hydro will host the Snowy Hydro L’Étape Australia Village, encamped on the banks of Lake Jindabyne. The Snowy Hydro L’Étape Australia Village will be the social, administrative and commercial heart of the event during the weekend.
“Snowy Hydro is synonymous with the Snowy Mountains as a major employer and key contributor to the communities that make up this picturesque part of Australia,” Snowy Hydro CEO and Managing Director Paul Broad said.
“We are pleased to partner with L’Étape Australia and support a major cycling event in the Snowy Mountains which will bring visitors and investment to the region to tackle a tough cycling challenge that we hope will become a fixture on the annual cycling calendar.
“We look forward to welcoming thousands of visitors to the region on December 3 and hosting them in the Snowy Hydro L’Étape Australia Village.”