L’Étape Australia by Tour de France always involves the local community in the organisation of the event. It can go from developing a specific local animation, hosting a food/drink zone to organise a community-centric competition (subject to sponsors support).
Local associations and groups will be given ownership of specific aspect of the event.
Local businesses and members of the local community are invited to join the relevant information list below to stay up-to-date. Information can also be found in the Local Community FAQ that can be found below. To contact us, please email us at [email protected].
- What is L'Étape Australia by Tour de France?
L’Étape Australia is the only official Tour de France event in Australia. It is open to riders of all abilities and provides cyclist with the closest experience to riding in the Tour de France an amateur can have.
At the front of the main peloton, there is an official National Road Series race sanctioned by Cycling Australia. The best cyclists in the country will come to Kiama, the Shoalhaven and the Southern Highlands to compete in L’Étape Australia.
Overall, 6,000 riders and 4,200 visitors are expected to travel to the region. Based on previous editions of L’Étape Australia, visitors generally spend two nights in the region.
- When and where will it take place?
L’Étape Australia by Tour de France will take place on Friday 19 and Saturday 20 March 2021. On Friday 19 March, only the Event Village will operate. The Event Village is located in Coronation Park (Kiama). Saturday 20 March is the race day and both the Event Village and the Route will welcome riders and their supporters. The detailed route for The Race can be seen here. The detailed route for The Ride will be available shortly.
- What opportunities will the event create?
We appreciate Kiama, the Shoalhaven and the Southern Highlands have suffered from the bushfires and the Covid-19 pandemic and we believe L’Étape Australia by Tour de France has an important role to play in generating a boost for the local tourism economy.
We will promote the area via an important TVC campaign run on SBS between May 2020 and March 2021 (the campaign has already started and will intensify during the broadcast of cycling programs).
There are also exhibition opportunities at a discounted rate for local businesses at the Event Village. If you would like to receive more information about this opportunity, please contact us at [email protected].
- What will be the impact of the event?
On Friday 19 March, there will NOT be any impact from the event. There will be an important influx of visitors travelling to the region and visiting the Event Village. There will NOT be any road closure on Friday 19 March.
On Saturday 20 March, the route will have an impact on local traffic as the event is organised on fully closed roads. The traffic management plan for the event has been developed to take into account local residents and local businesses access and an online presentation will be organised in the coming weeks to provide the local community with further information and answer every question.
- Where can I ask my questions?
In order to maintain constant communication with local residents and local businesses, we have created a Local Community Facebook Group that you can join via this link. The traffic management plan presentation will be broadcast live on this Facebook group.
If you have any specific question you would like to ask, we invite you to send us an email at [email protected].
L’Étape Australia has done a lot of work to aggregate as many local businesses contact details as possible, but please share this information with your fellow business owners in order for them to be informed and have the opportunity to contact us as well.
- What are the next steps?
L’Étape Australia by Tour de France is committed to maintain a constant connection with local residents and local business owners to make sure everyone benefits from the event and has a good experience.
We have developed a local community communication plan that will consist in virtual and physical meetings as well as letterbox drops:
- July 2020 – Online community meeting hosted on the Facebook Group
- October 2020 – Letterbox drop
- November 2020 – Local traffic information available
- February 2021: onsite community meeting and letterbox drop
- March 2021 – Local traffic information available at livetraffic.com